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How do you launch a new product line of formadehyde-free acoustical insulation and make it memorable? Enter the white snowy owl mascot who looks just like the product - white - unlike competitive products with resin binder.
Packaging this with product samples, a press kit, a product label design, product data sheets, FAQs, distributor map/locations and contact info put JM at the forefront of the formaldehyde-free market - winning them several new multi-million dollar contracts! |
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